Welcome to the world of Naturalis, by Jeweliet Tangen. These monthly newsletters aim to share important milestones, failures, and lessons as we grow our chain of natural health brands (and try to preserve our happiness at the same time). These letters are informal on purpose – they’re not meant as advice. Frankly, this is a “humble brag” about all the cool stuff we get to do each month, which will undoubtedly add value to your life by learning from our wins and losses.

Quick disclaimer before we begin, nothing in this document, or on the Naturalis LLCs or The Wealth Map LLCs website or correlating documents, are financial or investing advice. This is simply a newsletter recapping our own experiences. Always seek professional help before making investing or financial decisions.

So, who is Naturalis?

Naturalis is a chain of all-natural health brands that sell medicines and services such as supplements, IV therapy, and other holistic services. Our online brands range from men’s supplements lines to large CBD brands. Every brand we are associated with has one thing in common – they aim to offer the most natural, un-altered, and effective products available. 

Now, let’s dive in.

Accomplishments February 2023:

•  Got approved to open our next holistic clinic in PRIME location 

• • Setting up a new clinic is about a location demographic that could afford our services, has the right market fit for holistic lifestyles, and high foot traffic. That’s a lot to ask for in commercial real estate. So, after 4 long months and a bidding war, we beat our several corporations for the ULTIMATE downtown location in St Petersburg. We’re excited to announce our next clinic is set to open April 1, 2023. 
  • Lesson: In high GDP cities where the economy is buzzing it can take months for prime real estate to open up. This can be frustrating and make you tempted to settle on a lesser location. My advice is avoid that at all costs. The few months of lost revenue waiting for the right spot to come available will be recovered much easier than landing in a sub par location.
    
    

• New partnership with a quickly growing Med Tech company who will make it possible to offer medical services at our locations!
  • Everything we do is within “alternative medicine”, so having a partnership with cutting edge medical companies means we can offer more services, take medical insurance as a form of payment, and help more people. Basically, we can triple our business from one partnership. 

• • Lesson: This one is a big one so I want to call extra attention to it. Our model of “scaling” is quite simply to acquire profitable businesses within our industry and put them under our parent brand, Naturalis. Because of this, I’ve never been married to having to have ALL the skills and knowledge myself when I can simply acquire a company (or partner in this case) with one who has the skills I’m “lacking” to create my vision. For reference, my vision is a chain of holistic clinics and stores that offer the most potent and natural products. Like Whole Foods meets GNC meets a Clinic… a true “wellness center” model with locations all over and online. Our differentiator being a focus on “natural and un-altered as possible” and tangible customer health results. This partnership is ideal from a business standpoint because it allows us to expand our service offering and revenue dramatically but not have to go to med school, get licensed, or handle the liabilities of it. If I was married to doing it my way and being 100% equity owner I would be working 4 times as hard and missing out on a chance to make money right now.
    
    
• Began first round manufacturing for our all-natural supplement line
  Ever feel like the vitamins and supplements you’re buying at GNC aren’t really helping that much? Like you can’t be sure if it’s actually helping or if it’s just a placebo effect? That’s because the vast majority of supplements offered are made with fillers, chemicals, and preservatives which lower the potency and efficacy. That’s why we’re slowly rolling out our line of naturally derived, high potency products that make a noticeable difference in user’s lives. Now, I’m not a genius chemist or even a doctor, so we’re primarily acquiring existing natural product companies that pass our rigorous due diligence.
• •  

• The launch of our first line is APRIL 1, 2023.

• • Lesson: Many scientists and medics believe that humans could and should be able to live an additional 10-15 years longer than they currently are given a small, yet consistent, change to people’s lifestyles involving nutrients and mental training. Meaning, with the right nutrients CONSISTENTLY in your body and the mental training to fight off negativity and stress (which doctors also know is linked to heart disease and most cancers) you could be looking, feeling, and living well quite a bit longer. For us, and our customers, that matters.
    
    

• Launched 5 new CBD products on the Naturalis site 

• • CBD has been widely used for centuries to heal ailments from wounds, acne, inflammation, gastrointestinal issues, mental health problems and more. CBD, made from Hemp (not cannabis) is not psycho-active, meaning you will not experience the same “high” feeling you get from THC (which comes from Cannabis). Suzie’s Dog Treats, for example, is a great naturally derived CBD company with raving customer reviews and we are very excited to be offering them on our site and in our stores! 
  • Lesson: You will see that we do product launches in phases. You may want to subscribe to the Naturalis Newsletter to follow along how we do our drops… For research purposes 😉
    
    

• Several new members in The Wealth Map Network! 

• • The Wealth Map Network is private access to my entire Rolodex of connections within investing, health, and law. You’ll be surrounded by extremely high level professionals who are all on the same mission- to grow passive income. The Network is a lifetime access club to make deals happen in, exchange business, and get support from the best professionals around. It’s currently under $1k to join for a lifetime. 
  • Lesson: Your network is your Net Worth. Thanks Grant Cardone. You’ll see a theme this month is about how different partnerships happened that massively increased our business in just one month.  Your network matters. Surround yourself with high level thinkers on the same path.
    
    

• Record Breaking Investment in Naturalis 

• •  We partner with individuals who want to invest but don’t have the time or skill to do it safely. We buy profitable businesses with them within alternative medicine and do all the work to run the business (like our clinic) and the investor (you) receives a profit share from the business accordingly.  
  • Lesson: This is a typical relationship in finance between “investor” (the one with capital) and “manager” (the one who’s managing the deal). Both individuals need each other because the investor lacks the time, and often skill, to be able to safely negotiate and manage a deal on their own. That’d be like buying your first home with NO realtor or attorney. Even if the investor has the confidence, doing a deal which produces high returns, this  will undoubtedly take at least 15-20 hours a week consistently to complete. That’s a lot of time when you could do nothing and remove a profit share  anyways. Now, the Manager often has some long term goal of scaling that requires a lot of capital, which is why they partner with investors to raise the capital faster. For us, our goal is to be the largest provider of alternative medicine solutions via clinics and online products which is why so many investors like partnering with us – for the short term cashflow and the long term growth.
    
    

• Major funding partners from top tier law firm 

• • Another connection that turned into a huge referral system for us. Also a massive indicator that we are moving to the next level of business as major Fortune 500 companies are taking interest in our projects. 
  • Lesson: This started as a cold LinkedIn connection, turned into zoom meetings,  into dinners with their company, and eventually into a mutual exchange of benefits. It took 8 months, but considering the work involved eating and laughing I’d say it was worthwhile.
    
    

• JT to speak on panel about alternative medicine and CBD

• • After many years of amateur comedy skits on “entrepreneurial coping”, Jeweliet has finally found a legitimate way to talk about cannabis and how to capitalize on it. Being one of the youngest investors in the CBD spaces will certainly gain you attention from the powers that be. 
  • Lesson: Be you. Lots of people will misunderstand you, but your people will find you eventually. Hold the faith.
    
    

• Vetted 2 new exciting e-commerce deal in health space 

• • We are in the process of opening our next clinic in St Petersburg, which is a great time to start scouting our future locations and acquisitions. We do not force deals, rather we look to acquire the more profitable and recession proof businesses which means months of strategy planning and research. 
  • Lesson: When considering investing with, or alongside someone, always get clarity on their long term vision. Many organizations asking for your money have short term 1-3 year plans to make some cash- not recession proof plans that can continue to provide passive income during hard times. Most investors should have a balance of short term cash flowing investments and medium term wealth building investments.
    
    

From JT: 

Aahhh, my favorite part of these letters is where I get to share the non-business related side of things that went into making all this happen. Truthfully, growing a company this size and this fast requires a lot of removal of ego, pride, and attachment to believing you’re the smartest in the room. I realize I do NOT have all the information or training to do all the steps necessary to get where I want to be. The fastest way to overcome this is to simply partner (hire) people who are individually experts at what they do. The sooner you become comfortable working with people who will disagree, challenge, and change the way you operate– the sooner your business will grow.

If you already had the skill to get where you needed to be– you would already be there. Therefore, if you are not where you “want” to be then it’s a sign you are lacking something. The simplest, and fastest, way to overcome this is to find someone who has the knowledge and resources already that you’re currently lacking.

The lesson this month is centered around finding partners who can save you work and TIME. I repeat, you can never get your time back. 

• Why waste time trying to figure out how to be an expert investor when there are already people with proven investing results who you can partner with? 
• Why waste time learning a skill to grow your income when you could simply partner with a person who already has the skill?
  
  Time is our most valuable asset, therefore it’s the last thing I’m ever willing to “risk”. I would rather “give up” a percentage of profit in order to move more quickly and save headache for myself– than to hold onto an extra few dollars.

You can recover from money poorly spent, but you can never recover the time lost from in-action. 

In the last 18 months my career has grown faster than it ever has – yes, even more than the consulting I was doing previously. This is not because I am a genius and have all the answers– but rather because I found people who had the ingredients I needed, and I was willing to cut them into my pie. Now I’m 3x as far ahead simply because I cut the line by partnering with good people.

For most of you reading this, it’s probably as simple as finding someone who knows what to do with the money you have sitting in your bank account. Why learn how to be Warren Buffet (unlikely to happen), when you can just partner with someone who has already proven to be able to generate returns with your money? Empires are not built alone. They require teams, soldiers, and a lot of strategic thinking… And a huge part of “strategic thinking” comes from being able to analyze what resources you have, and how to find the answers that you are lacking. I’ll leave you with this thought: 

The smartest person in the room doesn’t have all the answers (that person doesn’t exist anyways)… The smartest person simply knows WHERE to get the answers they need.

Meaning, your network will be the largest part of your success. Don’t try to be an expert at everything… Be an expert networker and relationship builder. Then, any issue you may face will be resolved with a simple phone call to someone in your network. Remove the ego, ask for advice, and partner with people who are doing what you wish to be doing.

If you’d like to grow your network of high net-worth experts, or learn more about investing, schedule an appointment here with Jeweliet or a member of our team.

See you next month!

Jeweliet Tangen 

CEO Naturalis & The Wealth Map